I'm curious how people in different industries go about finding new leads. Do you mostly run ads, rely on word-of-mouth, attend events, use social media, or something else? I figure every niche has its own way of doing things, so I'd love to hear a mix of ideas.
For me, I've been experimenting with a few options this past year. One that worked well was <link removed>, which is geared toward the moving industry. The leads I got were pretty solid, and I noticed both the number and quality of inquiries improved quite a bit.
Has anyone else here tried using a third-party lead provider? Did it end up being worth it, or did you find other strategies that delivered better results?
My idea is that you have to use all methods of marketing. One might be better than the other but all channels should be used. There are companies who sell information of which company uses which software. Dun & Bradstreet is one of them. Global Software Leads is another. YouTube and other media can also be used. Users forums also.